Moochic is an artisan lifestyle brand set up by friends Yuva and Aneesa, supporting the centuries old craft of hand block printing. The designs are dreamt up by them in London and brought to life by their amazing team of artisans in Jaipur.
Anyone familiar with the block printing process will agree that anything handcrafted using this method, has a "made with love" appeal and a unique, almost vintage, charm. Yuva's deep-rooted generational family ties to the hand block printing capital of Jaipur and Aneesa's desire to modernise the age-old craft from her Indian heritage, lay the perfect foundation for Moochic to be born. The result is a truly unique range which captures the beauty of a tradition dating back more than 3000 years.