About Us

Moochic is an artisan lifestyle brand set up by friends Yuva and Aneesa, supporting the centuries old craft of hand block printing. Designed in London and made in Jaipur, each item in the collection is hand block printed by a talented team of artisans, using the softest cotton. The age-old block printing technique is carried out entirely by hand and variations in print and colour are natural to the process and considered to be part of the inherent charm and beauty of the craft. We produce in small batches and are proud to be part of the slow fashion movement supporting ethical and sustainable manufacturing processes.

Anyone familiar with the block printing process will agree that anything handcrafted using this method, has a "made with love" appeal and a unique, almost vintage, charm. Yuva's deep-rooted generational family ties to the hand block printing capital of Jaipur and Aneesa's desire to modernise the age-old craft from her Indian heritage, lay the perfect foundation for Moochic to be born. The result is a truly unique range which captures the beauty of a tradition dating back more than 3000 years.